Evaluation PowerPoint text:

All of this and more is presented on our PowerPoint, however if your having trouble opening it on there I’ve put it on here for easy access.



In what way does your media product use, develop or challenge forms and conventions of real media products?

My product, the thriller “impure impulses” uses the convention of mystery and the unknown that is often used in thriller films. It does this by never truly revealing the antagonist’s personality or face, keeping him unknown to the audience as they don’t know anything about this character, what he looks like or anything about his background or morals. This is quite often used in thriller films, for example in the Christopher Nolan film “The Dark Knight” the antagonist the joker is presented as an extremely mysterious character as his true face is almost always hidden by a thick layer of makeup and his backstory or character is never truly revealed. The antagonist in my film will have his face covered and a hood up, never revealing much about him. The location we are using in our film is very conventional of lots of thriller films, the filming is all going to be done in Harleston firs, the woods. Lots of thrillers are shot in woods or forest, as outdoor areas are threatening to the characters sometimes because of the fear of the unknown, and the way that the characters could get lost or other unknown things could happen. It obstructs the views of the audience due to all the trees in the way, this makes the viewers sense of fear increase as they cannot see what else is happening around the character. Also, the shadows and the darkness casted by the trees will make it a more eerie atmosphere overall increasing the fear factor. Another way that the film uses a convention of the thriller genre is through camera shots and the way that we have used lots of short cuts in the chase scene this creates tension. This is a common technique used in lots of thriller films, for example in the opening scene from Shaun of the Dead.

A way that we are defying the conventions of the thriller genre is through the music we are using. At the start of the film we are using some happy upbeat music, as the victim is peacefully running through the woods. It contrasts other thriller films and sets the film up so that it seems like all is fine and then causes shock when the murderer comes into the film.

One way that “impure impulses” challenges the stereotype that most thriller films use is how that most victims in thriller films tend to be young women, rather than men like in our film. Women are used as victims in most thriller films with a murderer or creature, for example in films like: Silence of the lambs, Split, Scream and others. We chose to use men to be the victims in this film to defy the stereotype of women being more vulnerable and defenceless than men are.

How does your media product represent social groups?

My media protect represents the social group of teenage boys, as both the antagonist and protagonist are in this social group. This represents the group well as it shows that the social group is diverse in personality and temperament, rather than to common belief that all male teenagers act the same. Impure impulses shows otherwise as it represents one of the characters as calm and collected and innocent, whereas the other character is shown as being evil and angry. The Social group is normally represented with the stereotype of being lazy. Neither of the two characters in the social group are represented as this and therefor they defy the stereotype well, proving to the viewer that not all teenagers are the same.

What kind of media institution might distribute your media product and why?

My product may be distributed by a company such as Haxan films, this is because they only produce action thriller films and horror, for example the thriller horror film Blair witch project (1999) This goes well with our film because like Blair witch project they are both set in the woods in the forest away from civilisation, as well as other similarities. The style is also similar to the film due to the way that both films use filters to emphasise the darkness in the forest and create a sense of fear.

Another company that may distribute our media project is Lionsgate. They distribute lots of films every year, being one of the most well known in the business. They have also distributed lots of thriller films including cabin in the woods, which also is similar to impure impulses in the way that it is shot and the scenery around it. The way that these films have been marketed towards the consumer before release was different and interesting and would be suitable for impure impulses as well, as it would help get the film lots of views and a general interest in it which would help with publicity. They did this by using a website and creating a ere feeling on the site which got the potential customers to take interest in the small indie film and helped it grow into a classic film that is a household name.

Impure Impulses                              Blair Witch

Who would be the audience for your media product?

The audience for the opening scene for my film would be teenagers and young adults. The content would be too mature for young children and therefor teenagers would be the target audience. On average thriller films are often liked by the adolescent audience, for example some popular films such as inception and shutter island. Impure impulses would aim to have a relatively similar target audience to aim the film at. The male gender would be a more likely audience for the film as on average it is more common for men to enjoy action films.

From Young & Rubicam’s 4Cs I believe that our target audience would generally fall into the categories of the explorer as well as the struggler, who want to escape reality and find entertainment in something that is fantasy and abstract that takes away from the struggles of everyday life and presents a different and thrilling problem. Therefore Impure Impulses is a good film for them as it’s in the thriller genre. 

How did you attract/address your audience?

We have attracted our audience by building tension and creating suspense. This attracts people who are fans of the thriller genre due to this recurrence in the thriller genre. This would attract the target audience of young adults and teenagers by building suspense making the viewer want to watch on and see what happens to the character portrayed by Declan, the protagonist. Therefor becoming more engaged about the future of the film and becoming invested in the characters and seeing how it will pan out till the end of the film.

What have you learnt about technologies from the process of constructing this product?

I’ve learnt about how to use the blog and post my work onto there as a platform for sharing my work. I had never used a blog before so this was my first time using one. I found it very useful as it is an easy access anywhere to my project and also allows others to see what I’ve done. I’ve learnt that to post to the blog as well as editing my pieces and adding in pictures as well. Another thing I’ve learned about is adding in filters on Adobe premiere pro, the editing software that I’ve used to edit Impure Impulses together. I learned to use them and to add an element of fear and suspense doing this by making filming that was done in the middle of the day look like it was filmed at twilight, without sacrificing camera quality by filming in the dark.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I learned that communication is very important, during the preliminary task my team’s communication was not amazing and could have been better because we all had different ideas about what was going to happen in the task. In the creation of Impure Impulses we communicated each of our ideas well and listened to what each other had to say and combined our ideas appropriately. This helped very much due to the fact that there was no disagreements and we could combine both our ideas to form a better one.

Another thing that I learned from the preliminary task was the importance of being able to hold a shot steady and in that the use of a tripod and shot framing. In the transition from the preliminary task to the final product the shot types, holding the shot steady and shot framing all improved dramatically through the use of a tripod to help hold the camera steady and frame the shot properly.


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